Austin is miles away from Cambridge. Here, people strike up a convo on the street, there’s sun and everyone’s a jogger with a dog. And then there’s SXSW when thousands of out-of-towners in skinny jeans descend to litter the unusually clean streets with promotional materials. Here are a couple of snap shots from my time here + some notes on the more useful panels.
How to Create Viral Videos #howtocreateviral
-what is viral is a case by case bases
-viral video is when the audience wants to be the distribution system
high-production values are good for brands but low can be effective for ppl doing non-professional videos.
good news spreads quicker than bad news. don’t be a debby downer
build a subscriber base and community
encourage remixing and internet memes
curate original content
find the great stuff out there and them make it easier for people to find it
there’s no one way to do it.
be able to embedd things and make it easy to spread on blogs
title and meta data is important – have good titles and tagging
engaging in comments helps to foster that community
-exclusivity online doesn’t work; everyone has to be able to access it at the same time. can’t drive ppl to a specific place
-OK GO partnered with exclusive blogs to spread the day before music video release w/ additional “behind the scenes” content
-it’s very ’17th century patron of the arts’ to have a corporate sponsor but use little product placement’, according to OK GO
danah boyd’s keynote: Privacy and Publicity
Engaging LGBT community #sxsw homo
-apparently there’s a lot of money for LGBTQ blogs/causes if you can call a corporation out on their homophobia and be a recipient of their apology.
-gay is the defining issue of this era
-afterellen- if you’re trying to reach any and all queers, make sure you’re inclusive and even forceful about making women of color, butches prominent
-there’s queer in everything, especially pop-culture
-how do you decide what’s going to be popular? Luck + exclusivity.
-Consciousness raising model is still relevant yet blogs aren’t a safe space
– the verdict is out on whether or not to come out before or after you’ve got a career.
-don’t put gay, lesbian, queer in your domain name b/c you’ll be blocked by parent controls, schools and countries
-queer content gets flagged on YouTube by homophobic commenters
-Tubemogul allows videos to be posted on multiple outlets
-when the straight people start talking shit about a brand that’s homophobic, the brand listens but the brand’s target audience is straight, white, teenage boys so any gay boycott won’t work. straight allies are essential.
-there’s not a lot of local, queer blogging but instead focused on celebrities or national queer news. Prezhilton shouldn’t be a voice for a movement
-the queer panel was one of the first of it’s kind @sxsw