Everyone says award shows are dying. Hardly anyone watches, they are long, the red carpet play-by-play is an objectifying and annoying ploy to market up-coming movies.
But GLAAD (Gay & Lesbian Alliance Against Defamation)’s Media Awards did it right tonight. The GLAAD awards “recognize and honor media for their fair, accurate and inclusive representations of the lesbian, gay, bisexual and transgender community and the issues that affect their lives.” The red carpet for the award show streamed only online (and via cell phones with the appropriate app) with no TV broadcast. Thousands of fans were able to ‘chat’ with each other via twitter, facebook, aim and myspace in a scrolling real-time feed next to the video. Truth be told, it was mostly Adam Lambert fans (or Glambert or the Glamily) chating but it was nice to see a community of people tweeting inclusively. And when they asked the camera to move to capture someone outside the frame, it sometimes did. Up-to-the minute tweets w/ hi-res pictures went out from the red carpet using the official @GLAAD twitter account.
The lack of highly-produced content helped to their advantage: It looked low budget. It felt alternative. It felt legit. It was a stark contrast to the 2008 GLAAD awards which were broadcast on Bravo.
While we all would have liked to see the actual awards, I have to say this was one of the most enjoyable red carpet experiences.