This remix brings up an interesting question in viral video for social change: What are the ethics involved in sharing content? While archiving and re-posting video content across back up accounts in the wake of YouTube removals is a good thing, this remix was re-uploaded to YouTube under numerous accounts, many of which do not respect the creator’s distribution Creative Commons license. At what point does archival evidence of a communities’ success in online spaces become exploitation of a viral video meme?
I always wondered how long it would take for big business to embrace OWS as a marketing strategy and advertising campaign. I thought 20 years: just enough time for our collective cultural consciousness to forget the police brutality and the media to glorify it as a historical event rather than a deeply threatening one. But I was way off. 20 years? It only took months.
Before it was subverted with additive text and given a proper identity correction, Go Forth And Revolt was a Levy’s Jeans ad that co-opted Charles Bukowski’s poem, paired it with footage of political uprisings and repackaged it all to sell us jeans, and of course, freedom. I love when remix becomes an appropriation of an appropriation.
As always, you can find more political remix video here.