Occupy Wall Street: Remix

This remix brings up an interesting question in viral video for social change: What are the ethics involved in sharing content? While archiving and re-posting video content across back up accounts in the wake of YouTube removals is a good thing, this remix was re-uploaded to YouTube under numerous accounts, many of which do not respect the creator’s distribution Creative Commons license. At what point does archival evidence of a communities’ success in online spaces become exploitation of a viral video meme?

I always wondered how long it would take for big business to embrace OWS as a marketing strategy and advertising campaign. I thought 20 years: just enough time for our collective cultural consciousness to forget the police brutality and the media to glorify it as a historical event rather than a deeply threatening one. But I was way off. 20 years? It only took months.

Before it was subverted with additive text and given a proper identity correction, Go Forth And Revolt was a Levy’s Jeans ad that co-opted Charles Bukowski’s poem, paired it with footage of political uprisings and repackaged it all to sell us jeans, and of course, freedom. I love when remix becomes an appropriation of an appropriation.

As always, you can find more political remix video here.


2 thoughts on “Occupy Wall Street: Remix

  1. It’s happened far far faster in the Arab world. Mobinil, the state carrier that blocked phone messages during the revolution, now has ads appropriating the revolution. So do Coke and Pepsi.

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