Sung by your favorite female characters, Mad Men: Set Me Free is a musical mash up by Marc Faletti (@marcfaletti) and I (PopCulturePirate). As Peggy, Joan and Betty sing the MoTown hit “You Keep Me Hanging On”, the entirely female-framed version of Mad Men becomes an entertaining and refreshing re-articulation of female frustrations amidst rigid gender roles.
“We love that feeling when two familiar pieces of pop culture blend to make something entirely new, especially when it’s punctuated by the perfect song” says Faletti. “Mad Men: Set Me Free shows us that the remix format — and the joy it creates — isn’t just limited to music. It can create new and interesting stories.”
By framing the female characters from Mad Men in a series of boxes, we wanted to illustrate how the show, and by extension, society, isolates and marginalizes womens’ voices within pop culture narratives. As a result, it’s important for women to tell their own stories. For me as a remix artist, making mash ups is the best way to tell these stories. I call it writing with TV for TV.
And here’s where I quote myself!
“When you’re culturally “poor” for representation, both queer and feminist, you have to reuse the things you have access to, whether it be for subtext, your own entertainment or for critique. My hope was that I could turn the mixed feelings I had about the retro-sexual roles of women in Mad Men into something practical: product that my feminist theory addressed in theory only.”
Link on vimeo.
Link on YouTube.