Self Portraits

Did you know that the most popular videos on YouTube for 2012 were made by professionals, not users? The crappy, weird and funny videos uploaded by typical users that once made the site famous aren’t as popular as they once were. Is power of the user over? Has the “democratization” of content creation ended?

This ad campaign for the Cape Times takes iconic photos and makes them look user-generated, as if they were taken with a camera phone. I think it’s an interesting mind twist: A professional (and iconic photo) made to look like a user-generated self portrait, but created by professionals. It’s not all that surprising that user-generated photos continue to be commodified (err.. Instagram) but I still think it’s a fun and interesting take on this dynamic!

I’d be really cool if an artist could appropriate the appropriation. Give the power back to the user!




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